Bentley Motors Limited

The Bentley Bespoke Charity Global Auction September 2011

Bentley Motors Limited

Craftsmen and women from the Tooling, Woodshop and Styling teams at Bentley Motors turned their creative energy to crafting a range of bespoke one-off collector’s items that illustrate the Bentley principles of authenticity, exclusivity and outstanding craftsmanship.

In a world of mass production what better way to showcase the Bentley principles than in the form of 20 exclusive handmade items designed and created at the Bentley Factory in Crewe.

The auction was run solely online, was open from 1 September 2011 and raised over £37,000 for The Prince’s Trust. This money was used to develop key workplace skills for 14 - 30-year olds who struggled at school.

Bentley Veneered Paperweights from the auction
Bentley Veneered Paperweights from the auction

ANTZ worked with the graduates to design an online platform to raise funds at the same time show the craftsmanship of people working at Bentley Motors.

Bentley graduates toured England with some of the pieces.

The ultimate venue was at Albert's Shed in Manchester, where ANTZ hosted an exclusive event.

This final day of bidding was attended by ANTZ partners and President Martin Ainscough CBE.


Albert’s Shed, The Prince’s Trust

Antz Services

  • Consultancy


Over £37,000 raised for The Prince’s Trust

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The auction was broadcast globally online
Martin Ainscough CBE, President ANTZ

Consumers and businesses want to know the history of who they buy from. With increased public pressure for transparency, businesses are embracing change! SME to multinationals are looking for ways to support transparency as well as delivering better service levels for their customers/clients, it also enables them to maintain a competitive edge and be ahead of the curve. Businesses do not survive in a vacuum, local communities and businesses thrive together.

Jen Gillies Pemberton, Founder and CEO ANTZ

Any business can grow if they focus on money but if it is a combined focus of growing to give, it will change business culture, communities and grow the local economy.